If you are still using traditional plain boxes for packaging your lipsticks and other cosmetic products, you are losing a big part of possible sales. With the increasing market competition, lipstick packaging should be designed attractively, keeping in mind various factors that may increase your revenue. Starting from the quality of materials used to a fascinating display, every design element plays an important role in creating a good perception of your brand for the customers. If your lipstick boxes are capable of leaving a memorable impression on the minds of the target audience, you can earn huge profits. For this, work on the designs that bring more vibrancy to the overall outlook of your cosmetic packaging. Here we are discussing some of the secret tips to grow your business revenue instantly by using customized lipstick boxes:
1. Use High-Quality Materials:
The sale of your business will increase drastically if you use premium-quality material to design your lipstick packaging. The choice of the material tells whether your product will remain safe or not during the transition. It will also determine the impact on the environment. Thus these both parameters, i.e., safety are environmental impact, are evaluated by the customers based on the quality of the material. Using more durable and eco-friendly material can help in reducing carbon footprints and ensuring safe delivery. Cardboard is the best choice from this aspect. The lipstick packages designed from it will protect your delicate products and would also save precious resources.
2. Print Important Information:
Printing plays a significant role in persuading customers to buy a specific product. For this, you have to use the latest printing technologies. Imprint your lipstick boxes with the brand’s name, logo, tagline, and other important details about the product. The way you design your packaging acts as an integral part of marketing to make customers familiar with your business. In addition to it, you may also use labels to highlight necessary information like the shade number, ingredients, manufacture and expiry dates, and a lot more. All these product specifications guide the customers to make the right choices avoiding the wastage of time, money, and efforts.
In addition to it, you may also use related images and graphics to make your lipstick boxes more ravishing. All these visual elements facilitate the customers in comprehending the content mentioned on the packaging and earn a good relationship with the customers in the long run.
3. Apply Attractive Finishing and Coatings:
The presentation of cosmetic products is important to boost the sales of your business. For creating a fascinating display, the lipstick packages should be designed with alluring finishes and special coating effects. The gloss or matte lamination is an excellent choice for adding more value to your cosmetic products on retail shelves. Other efficient options like embossing, debossing, spot UV, metallic foiling and aqueous coating, etc., are also helpful in this regard. By applying these finishing effects, you can increase the visual appeal of your lipstick boxes as well as keep them safe from atmospheric effects.
4. Innovative Wrapping:
The way you present your cosmetic products plays an influential role in affecting the buying decisions of the customers. To inspire them, you need to know different types of wrapping. They include internal wrapping, external wrapping, and the packaging box itself. If you want to increase the revenue of your business, you need to focus on all of them. First of all, design your lipstick box innovatively and creatively. Make good use of the color scheme and other design elements to attract customers at sight. The outer wrapping is the carrier bag or the package in which you place your custom lipstick box. It should also be designed according to your branding specifications to reflect your professionalism.
Similarly, the use of attractive internal packaging can enhance the customer experience. It can be anything like colorful paper or a tissue wrap to make your products present beautifully. Once you succeed in creating a good impression with internal and external wrapping, the customers will become convinced to buy your brand.
5. Personalized touch:
Adding a personal touch to your lipstick packaging can engage the customers more in your brand. Surprising them with little interesting things can build a stronger connection. When the customers open the box, they might feel special about receiving a personalized thank you note, a discounted coupon, or any other promotional offer placed inside. All these are wonderful tactics to increase customer loyalty and contribute to an increase in your business revenue.
6. Convenience in Handling:
The hassle-free packaging can generate more sales for your business. This is because it can move your product easily from one place to another and prevent any loss during transition. Lipsticks are a demanding product. Therefore, their packaging should also be such that which adds value to it. Providing convenient to use packages to the customers can make them feel good about their purchase. The lipstick boxes that are easy to open and close, take less space, or can be reused several times can make your brand more attractive for the customers.